National Recruitment Campaign: Badge of Honor
The new 2012 national recruitment campaign Badge of Honor was built on the premise that the only thing more exciting than being awarded a badge is the unforgettable, once-in-a-lifetime experience that went into earning it.
In a change from past recruitment efforts that arrived just in time for recruitment season, all resources are available now on the National Recruitment Campaign page through the Marketing Toolbox. Bilingual and Spanish resources are also available.
All resources for recruiting are available now. The recruitment goal is to eventually move into an 18-month lead time. We’re changing the conversation in recruiting. The new material is incredible. It was tested with Scout and non-Scout audiences, including Cub Scout–age boys and their parents, and incorporated feedback from professionals.