May 22nd - Boy Scouts of America Prepare to Celebrate 100 Years

Boy Scouts of America Prepare to Celebrate 100 Years
Scouts Continue 100th Anniversary Planning at BSA National Annual
Meeting; 100 Years of Scouting - Celebrating the Adventure, Continuing
the Journey


SAN DIEGO, May 22 /PRNewswire/ -- Hank Aaron, President Gerald Ford, Tom
Brokaw, and Michael Jordan -- all American icons throughout the past 100
years; all former Scouts who were taught to always be prepared.

Today, Boy Scouts of America (BSA) leaders are preparing for the next
century of service with a multi-year 100th Anniversary celebration: "100
Years of Scouting -- Celebrating the Adventure, Continuing the Journey."
Scout leaders from around the country will kick off the next phase of
the program in San Diego this week at the BSA national annual meeting.
Feb. 8, 2010 marks 100 years of Scouting in America for the country's
largest youth-serving organization.

"Our purpose driven 100th anniversary represents much more than a date
on the calendar," Robert J. Mazzuca, chief Scout executive, said. "It
represents a once-in-a-lifetime opportunity to tell the story of
Scouting in America -- to celebrate our rich heritage and the role that
Scouting plays in shaping our nation's culture and our future."

"Boy Scouts has created a strong foundation of leadership, service and
community for millions of America's youth," Mazzuca continued. "As the
organization moves toward the next century, we look forward to
connecting with everyone whose life has been touched by Scouting. We
will implement initiatives to reaffirm our commitment to instill a pride
for what Scouting has been, is, and will be, and to inspire and prepare
future generations of leaders."

Over the next three years, BSA will reintroduce to America the
contributions Scouting makes in communities across the country and the
positive impact Scouting has on millions of young lives. The purpose
driven celebration will include major national events, activities, and
initiatives to engage more than 4.6 million youth and 1.2 million
volunteers; an estimated 50 million Scouting alumni; and the general
public.

    The celebration focuses on a number of key strategic areas:

    1) Nationwide Focus -- Leadership, resources, and infrastructure to
       deliver a consistent nationwide program.

    2) Membership Connections -- Activities to engage millions of
Americans in
       the celebration, re-kindle memories of Scouting experiences, and
       reconnect alumni with the Scouting program.

       The 100th Anniversary engagement effort began last year as more
than
       4,000 Scouts participated in a national contest to develop the
logo for
       the celebration. Eagle Scout Philip Goolkasian, of Fresno,
Calif., will
       be recognized for designing the official 100 Years of Scouting
campaign
       logo at the San Diego meeting. Contest category winners from Cub
       Scouts, Boy Scouts, and Venturing also will be honored.

    3) Recognizing Leadership -- Future engagement activities include a
       community service and achievement program; a major national
gathering
       in conjunction with the 2010 National Jamboree; a national Hall
of
       Leadership recognizing outstanding Scout volunteers; and a new
alumni
       outreach program.


Additional program initiatives will include strategically targeted
advertising, public service announcements, and proactive communications.
In connection with the celebration, an expanded search is underway to
find a permanent home for the National Jamboree starting in 2013.
Details will be announced soon.

More information about 100 Years of Scouting can be found at
http://www.scouting.org/100years.

Website: http://www.scouting.org/
Website: http://www.scouting.org/100years/