Boys' Life Magazine Has Been A Favorite of American Boys for 90 Years

NEWS RELEASE

Boys' Life Magazine Has Been A Favorite of American Boys for 90 Years

(IRVING, Texas) January 2001 - This year, Boys' Life magazine celebrates 90 years of bringing exciting articles about nature, the outdoors, and a variety of fascinating topics into American homes.

Boys' Life, America's premier youth publication, has entertained and educated young men for decades. Readers have been delighted by long-running features, like "Think & Grin," the always hilarious joke section; Pedro the mailburro, who responds to readers' letters; and "Scouts in Action," a true, comic book-style account of heroic action and community service by Scouts. Readers have also seen endorsements for the magazine from such famous figures as photographer Ansel Adams, novelist Ray Bradbury, Nobel Prize-winner Pearl Buck, writer Alex Haley, chess champion Bobby Fischer, and aviator Orville Wright.

Today, Boys' Life continues to appeal to young people. At a time when children are exposed to a variety of fun and exciting activities and different forms of media, the magazine's staying power proves that quality literature still exhilarates young, impressionable minds. According to a study by Roper Starch Worldwide, Boys' Life remains one of the most popular magazines among boys ages 8 to 12. Other studies indicate that boys keep their issues of Boys' Life for several months and share them with others.

"I am certain Boys' Life will continue to thrive," said J. Warren Young, Boys' Life publisher. "It remains committed to promoting literacy by providing news and information about Scouting activities, along with healthy, enjoyable stories for boys of all ages."

The publishers of Boys' Life believe that literacy is crucial to the healthy development of a child, and in an effort to continue improving literacy among younger readers, the magazine now offers a second demographic edition, which contains material suitable for children ages 9 and younger.

Boys' Life has published more than a billion copies and has had an annual paid circulation of more than 1 million since 1955. It is the official monthly magazine of the Boy Scouts of America, the nation's premier youth development organization, which serves more than 3.4 million youth participants annually.

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