Boy Scouts of America Launches Campaign to Reach More Youth and Families
Dallas, Texas, December 13, 2002—In February 2003, the Boy Scouts
of America will join with religious and community organizations in a national
effort to serve more youth with Scouting's character-building programs.
The campaign, entitled "Character Connections—Reaching Youth With Scouting,"
will run from January 1 through June 30, 2003. It will be supported by a national
videoconference on February 5 co-hosted by the BSA's national president, Roy S.
Roberts; national commissioner, Rick Cronk; and Chief Scout Executive, Roy L.
Williams. The videoconference, which will be broadcast to local BSA venues across
the country, will include commentaries, testimonials, and a special message from
President George W. Bush.
The campaign is directed at religious and community organizations that share an
interest with the BSA in serving youth. It will emphasize the positive impact
these organizations can have on their communities and neighborhoods through
cooperative efforts with Scouting.
"The Boy Scouts of America has been supporting youth and families for more than
92 years," Roberts says. "By instilling character in youth, we're strengthening
families as well as neighborhoods and communities."
According to Chief Scout Executive Williams, community organizations are the
place to cultivate Scouting because those organizations know the importance of
character based programs.
"In order to recruit youth into the program, you have to have Scout units for
them to join," Williams says. "Our goal with Character Connections is to show
religious and community organizations how Scouting can benefit them and encourage
those organizations to adopt the Scouting program for their families.
"If they already have Scouting units, we want to encourage them to build on
what they're doing and take full advantage of all the programs Scouting offers,"
Organizations interested in Scouting should contact the nearest Boy Scouts of
America office listed in the white pages of their local telephone directory, or
visit Scouting on the Web at old.scouting.org.
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