Calling All Heroes


Do you know a hero? If you do, consider nominating your hero for the Volvo for Life Awards, the nation's largest annual search for and celebration of everyday heroes, with more than $1 million in financial contributions.

Now in its second year, the Volvo for Life Awards honors individuals making outstanding contributions in the areas of safety, environment, or quality of life. For example, nominees could include people who have accomplished things such as opening a community center for needy kids, developing recycling programs for their schools, or helping save the life of a perfect stranger. Think you know someone who fits this description? If so, beginning September 16, 2003, go to to nominate a hero. Volvo just might feature your nomination on the site and in the media.

You have until January 16, 2004, to submit a nomination. In March, Volvo will select 100 semi-finalists, who will receive a framed certificate of merit to honor their accomplishments. From those 100 semi-finalists, Volvo will select the top three finalists in three categories: safety, quality of life, and environment. From these finalists, celebrity judges including Hank Aaron, Bill Bradley, Maya Lin, and Paul Newman, will name one winner for each of the three categories; winners will each receive $50,000 to be donated to the charities of their choice. The remaining six finalists will each receive a $10,000 charitable donation. The three category winners will be flown to New York on April 7, 2004, to be honored at the Volvo for Life Awards Ceremony in Times Square Studios, where an overall winner will be announced and presented with a Volvo car or SUV for life.

To learn more and to nominate a hero, visit beginning September 16.

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