Calling All Heroes

NEWS RELEASE

Calling All Heroes

Do you know a hero? If you do, consider nominating your hero for the Volvo for Life Awards, the nation's largest annual search for and celebration of everyday heroes, with more than $1 million in financial contributions.

Now in its third year, the Volvo for Life Awards honors your heroes - ordinary people who go above and beyond the call of duty to help others in Volvo's core areas of safety, environment, and quality of life. For example, nominees could include people who have accomplished things such as opening a community center for needy kids, developing recycling programs for their schools, or helping save the life of a perfect stranger. Think you know someone who fits this description? If so, go to www.volvoforlifeawards.com to nominate a hero. Volvo just might feature your nomination on the site and in the media.

You have until January 10, 2005, to submit a nomination. In March, Volvo will select 100 semifinalists, who will receive a framed certificate of merit to honor their accomplishments. Six finalists will receive a $25,000 donation to a charity of their choice and a trip to New York City for the awards ceremony. A winner in each of the three categories of safety, quality of life, and environment will receive a $50,000 donation to a charity of their choice, a trip to the awards ceremony in New York City, and a starring role in a Volvo for Life Awards heroes documentary. One grand award winner will receive Volvo vehicles for life.

One child hero will be selected to receive the Alexandra Scott Butterfly Award, which includes a $25,000 donation to a charity of their choice, a trip to New York City for the awards ceremony, and a starring role in a Volvo for Life Awards heroes documentary. This award was created to honor Alexandra Scott who was diagnosed with cancer at 1 year of age. At age 4, she started a lemonade stand to raise money for children's cancer research - "so those kids can get better, too." Alex died of cancer at age 8, after raising over $700,000.

To learn more and to nominate a hero, visit www.volvoforlifeawards.com.

###