Calling All Heroes
Do you know a hero? If you do, consider nominating your hero for the Volvo for
Life Awards, the nation's largest annual search for and celebration of everyday
heroes, with more than $1 million in financial contributions.
Now in its third year, the Volvo for Life Awards honors your heroes - ordinary
people who go above and beyond the call of duty to help others in Volvo's core
areas of safety, environment, and quality of life. For example, nominees could
include people who have accomplished things such as opening a community center
for needy kids, developing recycling programs for their schools, or helping save
the life of a perfect stranger. Think you know someone who fits this description?
If so, go to www.volvoforlifeawards.com to nominate a hero. Volvo just might feature
your nomination on the site and in the media.
You have until January 10, 2005, to submit a nomination. In March, Volvo will
select 100 semifinalists, who will receive a framed certificate of merit to honor
their accomplishments. Six finalists will receive a $25,000 donation to a charity
of their choice and a trip to New York City for the awards ceremony. A winner in
each of the three categories of safety, quality of life, and environment will
receive a $50,000 donation to a charity of their choice, a trip to the awards
ceremony in New York City, and a starring role in a Volvo for Life Awards heroes
documentary. One grand award winner will receive Volvo vehicles for life.
One child hero will be selected to receive the Alexandra Scott Butterfly Award,
which includes a $25,000 donation to a charity of their choice, a trip to New York
City for the awards ceremony, and a starring role in a Volvo for Life Awards heroes
documentary. This award was created to honor Alexandra Scott who was diagnosed with
cancer at 1 year of age. At age 4, she started a lemonade stand to raise money for
children's cancer research - "so those kids can get better, too." Alex died of cancer
at age 8, after raising over $700,000.
To learn more and to nominate a hero, visit www.volvoforlifeawards.com.