Our membership efforts will focus on identifying and defining current and potential Hispanic/Latino growth opportunities within BSA local councils. This involves quantifying our current Hispanic membership and comparing it to the total available Hispanic youth on a national, regional, and council level. This will allow us to determine the percentage of penetration we currently serve in each area and help us develop a measurement system to track our success.

Working with the BSA' s internal Research Service and Registration Division, we will begin quantifying our current membership in order to calculate the percent of penetration by ethnic groups in each area.

This is just one of the seven areas of emphasis targeted by the Hispanic Initiatives Division. With significantly increasing membership as its number one goal, the division is focusing its efforts in these areas: