Promise | Personality
Brand Promise, Vision, and Mission
More than a theme. It's a promise.
The best brand messages are also the simplest. Shared values. Common purpose. Clear objectives. In just three words, our new theme communicates the integrity, commitment, and enthusiasm of Scouting's time-honored ideals.
Boy Scouts Brand Promise.
For people who care about what is happening to kids, Scouting is the fun, exciting program that builds better young people.
Boy Scout Brand Vision
To prepare young people to make ethical and moral choices over their life-times by instilling in them the values of the Scout Oath and Law.
Prepared. For Life.
Is the culmination of the effort that goes into delivering on the brand promise, vision, and mission. It embodies the fun experiences and life lessons that only Scouting provides. Most important, it conveys the confidence, dedication, and passion each Scout discovers to lead a successful life.